Sweet Bitcoin

Game Design

Create an engaging match-three puzzle game with Bitcoin rewards to increase visibility and user engagement on the Bling Financial platform.

Timeframe: 3 months

🧩 Problem Statement

The challenge was to design a game that effectively promotes Bitcoin cashout options while being fun and visually appealing.

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🏆 Key Challenges

  1. Unique Character Design: Creating an appealing mascot, Sugar Bae, a blue llama.
  2. User-Friendly Interface: Ensuring easy navigation and playability.
  3. Educational Graphics: Balancing visually engaging graphics with educational content about earning Bitcoin.

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Design Process

Prototyping & Testing

  • Wireframes and Prototypes: Developed initial wireframes and interactive prototypes to test design and mechanics.
  • User Testing: Conducted usability testing with diverse user groups to gather feedback.
  • Animation and Interaction Design: Created engaging animations for solving puzzles and earning rewards.

Implementation

  • Bitcoin-themed UI: Designed game elements around the Bitcoin theme to create a cohesive user experience.
  • Integration with Bling Platform: Added Bitcoin cashout options to Bling Financial's existing cashout systems.

UX Research & Insights

  • User Feedback: Collected from beta testers and market analysis to identify the need for an intuitive interface.
  • Market Analysis: Studied popular Bitcoin-themed games to incorporate best practices in puzzle mechanics and retention strategies.
    • Sweet Bitcoin gameplay screen featuring match-three puzzle mechanics with colorful candy and Bitcoin-themed elements.
    No items found.

    🎮 Game Design

    Unique Character Design: Created Sugar Bae, an 'ugly-cute' blue llama, to serve as the game’s mascot.

    ‍Engaging Animations: Developed lively character animations to enhance user interaction.

    ‍Comprehensive Marketing Assets: Designed marketing materials that captured the essence of the game and attracted users.

    Animated Sugar Bae, the blue llama mascot of Sweet Bitcoin, with expressive movements.
    Animated Sugar Bae, the blue llama mascot of Sweet Bitcoin, showing a playful tongue-out expression.
    Sweet Bitcoin game level screen showing colorful candy-themed puzzle elements and Bitcoin rewards.
    Sweet Bitcoin gameplay screen featuring match-three puzzle mechanics with colorful candy and Bitcoin-themed elements.
    No items found.

    📈 Results & Impact‍

    • User Engagement: Successfully combined match-three puzzle gameplay with Bitcoin rewards, attracting a broad user base.
    • Positive User Feedback: Users appreciated the innovative combination of puzzles and Bitcoin rewards.
    • Increased Visibility: The game’s presence under the Bitcoin keyword in app stores drove downloads and retention

    Summary

    Sweet Bitcoin integrates match-three puzzle gameplay with Bitcoin rewards, enhancing user engagement and market visibility. The project involved comprehensive user research, iterative design, and effective integration with the Bling Financial platform, resulting in increased user satisfaction and engagement.

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