Sweet Bitcoin

Game Design

Launched Sweet Bitcoin as part of the Bling Financial platform, integrating Bitcoin rewards with engaging match-three puzzle gameplay.

Tools Used: Figma, Adobe XD, Unity.

Key Features: Bitcoin-themed design, visually engaging UI, and integration with Bling Financial's cashout options.

Problem Framing

The challenge was to create a game that could effectively promote Bitcoin cashout options on the Bling platform. The game needed to be engaging and leverage the Bitcoin theme to increase visibility in app stores.

Research and Insights

User Feedback: Collected from initial beta testers and market analysis. Identified the need for a visually appealing and intuitive interface.

Market Analysis: Analyzed the popularity of the Bitcoin keyword and competitor games to identify best practices for engaging puzzle mechanics and user retention strategies.

Challenges

Unique Character Design: Created Sugar Bae, an 'ugly-cute' blue llama, to serve as the game’s mascot.

Engaging Animations: Developed lively character animations to enhance user interaction.

Comprehensive Marketing Assets: Designed marketing materials that captured the essence of the game and attracted users.

User-Friendly Interface: Ensured the game was easy to navigate and play, enhancing the user experience.

Balancing Educational and Engaging Graphics: Balanced the need for visually engaging graphics with the educational aspect of earning Bitcoin. Ensured the character design and animations were both appealing and functional.

Sweet Bitcoin gameplay screen featuring match-three puzzle mechanics with colorful candy and Bitcoin-themed elements.
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Design Process

  1. Wireframes and Prototypes: Developed initial wireframes and interactive prototypes to test the game’s design and mechanics.
  2. User Testing: Conducted usability testing with diverse user groups to gather feedback and iterate on designs.
  3. Animation and Interaction Design: Created engaging animations for solving puzzles and earning rewards.
  4. Integration with Bling Platform: Added Bitcoin cashout options alongside existing cash and Ethereum options to the Bling Financial platform.
  5. Bitcoin-themed UI: Designed game elements around the Bitcoin theme to create a cohesive and visually appealing user experience.
Animated Sugar Bae, the blue llama mascot of Sweet Bitcoin, with expressive movements.
Animated Sugar Bae, the blue llama mascot of Sweet Bitcoin, showing a playful tongue-out expression.
Sweet Bitcoin game level screen showing colorful candy-themed puzzle elements and Bitcoin rewards.
Sweet Bitcoin gameplay screen featuring match-three puzzle mechanics with colorful candy and Bitcoin-themed elements.
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Results & Impact

  • User Engagement: Successfully combined engaging match-three puzzle gameplay with Bitcoin-themed rewards, attracting a broad user base.
  • Positive User Feedback: Users appreciated the innovative combination of puzzles and Bitcoin rewards.
  • Increased Visibility: The game’s presence under the Bitcoin keyword in app stores helped drive downloads and user retention.

Reflections

Learnings: Combining popular themes like Bitcoin with engaging gameplay can significantly boost user interest and retention.

Future Improvements: Plan to introduce more advanced features and puzzles, as well as additional cryptocurrency options to keep the game fresh and engaging.

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