Ocean Conservation Society

Transparent Ocean Advocacy

The Ocean Conservation Society (OCS) needed to improve their online presence to increase donations and engagement. Over 6 months, we redesigned their website, streamlined the donation process, and integrated clear informational content, resulting in a 30% increase in donations and a 50% increase in user engagement.

Problem Framing

OCS struggled with a complex, outdated website that made it difficult for users to understand their mission and donate. They needed a clearer, more engaging digital presence to drive support for ocean conservation.

Research and Insights

We conducted user research and analyzed the current website to identify pain points. Key improvements focused on enhancing the navigation, simplifying the donation process, and clearly presenting information about OCS’s mission and impact.

Challenges

Ensuring the website conveyed the urgency and importance of ocean conservation while providing an easy-to-navigate user experience. Balancing comprehensive informational content with a streamlined donation process.

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Solution

  • Website Redesign: Created a modern, user-friendly website with a focus on OCS’s mission and achievements.
  • Streamlined Donation Process: Simplified the donation workflow, making it easy for users to contribute.
  • Informational Content: Integrated clear, engaging content about ocean conservation and OCS’s impact.
  • Responsive Design: Ensured the site was fully responsive and accessible on all devices.
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Results & Impact

  • Donation Increase: Achieved a 30% increase in donations post-redesign.
  • User Engagement: Increased user engagement by 50%.
  • Positive Feedback: Received positive feedback from users appreciating the ease of navigation and clarity of information.
  • Support Tickets: Reduced support tickets related to website navigation and donation issues.

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