Cendrie

Logo and Brand Identity Redesign

Cendrie, a faux finish painting business in France, needed a fresh brand identity to reflect their high-quality craftsmanship. We developed a distinctive logo and cohesive branding that elevated their market presence and attracted new clientele.

Tools Used: Adobe Illustrator, Adobe Photoshop,

Key Features: Elegant logo redesign, cohesive brand identity elements

Problem Framing

Cendrie's outdated brand identity did not effectively communicate their high-quality craftsmanship, limiting their market reach and business growth.

Research and Insights

Unique Character Design: Created a logo inspired by Japanese leaves in a C shape to symbolize Cendrie.

Engaging Branding Elements: Developed a cohesive brand identity that resonated with their target audience.

Comprehensive Marketing Assets: Designed business cards and other marketing materials to capture the essence of the brand.

Challenges

Cendrie's outdated brand identity did not effectively communicate their high-quality craftsmanship, limiting their market reach and business growth.

Close-up of Ginkgo leaves symbolizing Cendrie's artisanal faux finish painting.
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Design Solutions

  • Unique Brand Identity: Conducted a comprehensive brand analysis, including market research and competitor analysis. We then created several logo concepts, refined them based on client feedback, and developed a cohesive brand identity.
  • Capturing Artisanal Quality: Capturing the essence of Cendrie's artisanal quality in a logo that stands out in a competitive market. Ensuring the logo and branding were versatile for various applications.
Cendrie's new logo design with Ginkgo leaf in 'C' shape, showcasing their craftsmanship.
Cendrie brand identity featuring Ginkgo leaves representing artisanal quality.
Cendrie's dual-sided business card design displaying contact details and logo.
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Results & Impact

  • Market Presence: Enhanced brand recognition and market presence.
  • Client Inquiries: Increased client inquiries and engagements.
  • Positive Feedback: Received positive feedback from customers and industry peers.

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