Cendrie
Logo & Brand Identity Redesign
Tools Used: Adobe Illustrator, Adobe Photoshop,
Key Features: Elegant logo redesign, cohesive brand identity elements
🧩 Problem Statement
Cendrie's outdated brand identity failed to communicate their craftsmanship quality, limiting market reach and growth.
🏆 Key Challenges
- Brand Communication: Reflecting high-quality craftsmanship in the brand identity.
- Market Differentiation: Creating a unique and memorable logo.
- Versatility: Ensuring the branding is adaptable for various marketing materials.
Design Process
Unique Character Design: Created a logo inspired by Japanese leaves in a C shape to symbolize Cendrie.
Engaging Branding Elements: Developed a cohesive brand identity that resonated with their target audience.
Comprehensive Marketing Assets: Designed business cards and other marketing materials to capture the essence of the brand.
UX Research & Insights
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Design Solutions
- Unique Brand Identity: Conducted a comprehensive brand analysis, including market research and competitor analysis. We then created several logo concepts, refined them based on client feedback, and developed a cohesive brand identity.
- Capturing Artisanal Quality: Capturing the essence of Cendrie's artisanal quality in a logo that stands out in a competitive market. Ensuring the logo and branding were versatile for various applications.
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📈 Results & Impact
- Market Presence: Enhanced brand recognition and market presence.
- Client Inquiries: Increased client inquiries and engagements.
- Positive Feedback: Received positive feedback from customers and industry peers.
Summary
Cendrie's brand identity was revitalized with a distinctive logo and cohesive branding, reflecting their high-quality craftsmanship. The project involved comprehensive research, iterative design, and the development of versatile marketing materials, resulting in increased market presence and client engagement.