Bling Financial
Enhancing User Financial Interaction
The Bling Financial app was comprehensively redesigned to enhance user financial interactions, improve engagement, and build trust through a new blue-themed branding. The project involved UX research, iterative testing, and regular updates to maintain compliance and user satisfaction.
Tools Used: Photoshop, Illustrator, Blender, After effect, Figma.
![](https://cdn.prod.website-files.com/6509d6a5b10f565bbd5b7fdf/65efdc1005fb7b0bf38d161d_Bling0.jpg)
🧩 Problem Statement
Users found the previous interface untrustworthy and complex, leading to reduced engagement and negative perceptions.
🏆 Key Challenges
- Trust: Rebranding with a blue theme to enhance trustworthiness.
- Engagement: Simplifying the interface to improve user interaction.
- Accessibility: Ensuring the app is accessible to all users.
![](https://cdn.prod.website-files.com/6509d6a5b10f565bbd5b7fdf/65f1f0a28d3e6e813b556cef_Bling07.jpg)
Design Process
Prototyping & Testing
- Wireframes: Developed initial wireframes to test new designs.
- Prototypes: Created interactive prototypes for user testing.
- Usability Testing: Conducted sessions to gather feedback and iterate on designs.
- Animation Design: Developed engaging animations for point rewards.
Security Adaptations
- Regular updates to combat scammers required frequent UI and experience adjustments.
UX Research & Insights
- Feedback Sources: Team tests, reviews, customer support tickets, and direct user interactions.
- Market Analysis: Identified successful engagement strategies.
- Demographic Testing: Ensured ease of use across diverse user groups.
![Bling Financial app's prototyte cashout process, including Bitcoin conversion, verification, and transaction confirmation stages.](https://cdn.prod.website-files.com/6509d6a5b10f565bbd5b7fdf/665cbe5ea41944613ae57f05_Bling04.jpg)
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Branding Redesign
- Color Scheme: Introduced a blue theme to enhance trust and professionalism.
- Visual Elements: Simplified and modernized UI to reduce a scammy appearance.
![Bling Financial logo design variations with crown icon, displayed in different color schemes and backgrounds.](https://cdn.prod.website-files.com/6509d6a5b10f565bbd5b7fdf/665cbe323951fe61be3c1cd5_Bling01.png)
![Comprehensive flowchart illustrating the user journey in the Bling Financial app, from launching the app to cashing out, including gameplay, rewards, login options, and piggy bank features.](https://cdn.prod.website-files.com/6509d6a5b10f565bbd5b7fdf/6603bd65181f2a2d4c07b2f3_flow-cashout.jpg)
![Flowchart detailing the Bling Financial app's cashout process, including currency selection, email verification, processing, and validation steps.](https://cdn.prod.website-files.com/6509d6a5b10f565bbd5b7fdf/66044f4c22c9944134e02b4d_UI-flow%5D.jpg)
![Bling Financial app user interface elements, including account settings, points history, and cashout process.](https://cdn.prod.website-files.com/6509d6a5b10f565bbd5b7fdf/66039f49b24aaeefad1f2cb3_BlingUi.jpg)
![Bling Financial app's cashout process with cryptocurrency options and verification steps.](https://cdn.prod.website-files.com/6509d6a5b10f565bbd5b7fdf/6603b02fb24aaeefad2ca29e_Bling08.jpg)
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📈 Results & Impact
- User Base Growth: Increased from 2 million to 10 million users.
- User Satisfaction: Enhanced satisfaction with new designs and features.
- Retention: Successfully balanced revenue generation with user rewards.